bolor/ senior product designer
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Latista (acquired by Textura, later Oracle Prime Field)Construction Technology · Field Operations2015 — 20204 chapters

Latista → Oracle Prime Field

Four years as the sole product designer on Latista's construction field platform. Three months of jobsite research turned into four shipped products: an iOS rebuild, a foreman app for subcontractors, a fast punch-walk capture flow, and daily reports.

Role
Sole Product Designer — research, flows, UI, custom icon system
Years
2015 — 2020
Platforms
iOS, Android, MS Windows Surface, Web
Industry
Construction Technology · Field Operations
01 / Origin

No UX. No research. A backlog of degrading customer feedback. I asked to go to the sites.

When I joined Latista there were no UX or UI designers on the product, and no research had been done. Customer service was collecting a stack of feedback tickets, and the quality of the information in those tickets was getting worse over time.

I started by learning what the product was for. Latista is a field issue-tracking system used on large commercial construction projects: high-rise towers, hospital campuses, airport terminals. A general contractor's superintendent walks the site, logs defects, and coordinates the subcontractors who fix them.

That much I could learn from the office. What I couldn't learn from the office was how the app actually got used on a jobsite, and where it failed the people using it. I asked to go to the sites and got approval for three months of field research. I visited multiple projects. I started before sunrise to catch mobilization and stayed through the afternoon. I walked with general contractors and subcontractor foremen. I watched them use Latista, and I watched them use everything Latista couldn't cover: Primavera for scheduling, SharePoint and AWS for drawings, WhatsApp for coordination, paper checklists in a manila folder. The most useful thing I learned was where the workflow routed around the app entirely.

02 / What was actually broken

Four problems. Four shipped things.

A few problems came up consistently across sites.

The primary add-issue action was hard to find. Foremen had to hunt for it in the interface. The issue-creation form itself was too long to use during a walk. The file library kept every project drawing in one flat directory, so an electrical foreman had to scroll past four hundred plumbing and structural sheets to reach their own trade. The app had no concept of drawings organized by discipline.

Task distribution was worse, and it wasn't in the app at all. Every morning the general contractor printed the day's tasks on paper. Subcontractor foremen walked to the GC's trailer, picked up their sheet, and walked back out. The GC then walked the field again to track progress, took photos, and reconciled everything across three or four systems: Latista for issues, Primavera for the master schedule, another application for daily tasks, another for drawings. Files were spread across AWS, SharePoint, and email attachments. Most of the subcontractor foremen were native Spanish speakers. Most of them used Android phones. Most of them were not iPad users. They were being asked to reconcile all of that in their heads.

The final walk was its own problem. The general contractor, subcontractor, and owner walk the site together at the end of a phase. The owner calls out issues every few seconds and the subcontractor's rep takes notes on paper. Latista took about two minutes to log a single issue in that flow. A walk with sixty items meant either falling behind and dropping some, or logging them properly and losing the owner's attention.

Each of these became its own project. The four chapters below are the ones that shipped.

04 / Across the arc
What I’d keep and change

What I would do the same way: earn the domain from the field before designing from the office. Every good decision I made on Latista traced back to the three months of jobsite time. The decisions I made without that context tended to get walked back later. What I would change: I would bring a translator to the field earlier. My best interviews with subcontractor foremen happened with a translator present. The ones I ran in broken English gave me about half the picture.

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